Spend Less, Get More!
You may be looking to expand your brand, convert prospects into customers, or simply boost awareness. With so many options available today, it's hard to know where to start or which marketing avenue to choose. We'll help cut through the clutter with this easy-to-use guide to help you get the most out of your marketing dollars.
| KEY CLARIFYING QUESTIONS | YOUR ANSWER |
OUR THOUGHTS |
RECOMMENDED ACTION |
|---|---|---|---|
| Does your business have a solid brand identity? | No | Building a brand identity is the first step toward helping your prospects understand your business. A solid brand identity can include a logo, tagline, specific colors, fonts, messaging and strategy - and all of these combine to build brand equity over time. | Effective marketing starts with a solid strategy. Call Pronity Consulting for a FREE consultation. We're always happy to discuss your business objectives and provide a recommended path just right for you. |
| Yes | Great. Having a brand identity in place allows you to focus on enhancing your brand equity. | Extend the power of your brand online with a website that never stops working for your business. Plus, engage with millions of fans and followers through social media. | |
| Does your business have a Website? | No | * 254 million or 81% of the U.S. population is online. ** Before making purchases, 89% of consumers turn to Google, Bing or another search engine to find information on products, services or businesses. Make sure your business is seen where prospects are looking for information about products and services. |
A website is a great way to set your business apart from the competition - and it continues to work 24 hours a day, 7 days a week, even when your business is closed. Make sure your website offers features that will make customers want to keep coming back - such as a blog or news page, a promotions section and a current events page. |
| Yes | Great. If you're satisfied with your website and it's creating the image and brand identity you had hoped for, then you'll want to make sure it stays in front of high-potential prospects. | A website that doesn't get seen won't deliver high-potential prospects that can turn into customers. Pronity websites include a basic search engine optimization (SEO) feature to help your business be seen on major search engines. Plus, you can ask about Pronity's advance Search Engine Optimization Packages to drive your business to the top of the listings. |
|
| Does Your business have a Social Media Program? | No | Online social networks have emerged as the new way for people to connect. Nearly one in four people worldwide will use social networks in 2013. And the number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion in 2013 - an 18% increase. By 2017, the global social network audience will total 2.55 billion. These numbers are just too big to ignore. Social media not only provides more brand exposure for your business, it also gives you the ability to interact with people who are interested in knowing about your business. |
There's never been a better time to get social. Businesses are just beginning to wake up to the value that social media can provide. If effectively leveraged, social media can be a powerful tool to create a long-term relationship with followers and ultimately turn them into loyal fans. Pronity offers a comprehensive social media program on 7 top social media networks - because we know that simply getting a profile up on one or two networks just isn't enough. |
| Yes | Great. Are you interacting with your followers? Are you keeping your profiles fresh and active? Have you integrated your social media into your overall marketing programs? Are you sharing important information with followers wanting to know what's happening with your business? |
If you can answer no to any of these questions, you probably aren't getting enough out of your social media marketing. Maximize your social media ROI by fully leveraging its potential. Let Pronity review your program and provide you with a FREE social media assessment. |
Still not sure what is right for your business?
Contact a Pronity Marketing Professional for a FREE Marketing Review.